Great post about SEO for marketing directors (in Swedish)

Björn Alberts takes on a very interesting subject in his latest post on bjornalberts.com that is highly related to our everyday life here at XCAP and cannot be stretched enough.The post is about 8 points you need to keep in mind on your site.

I can not stretch enough the need for a google strategy on both management and technical level. Just because you have a blog or forum doesn't mean you are using the potential of it. In fact, most likely you are not!

For a swedish version - go here!

For a googlish version - (sorry Björn!) go here!