Entries tagged with concepts.

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  OWN THE TOPIC, NOT THE BRAND

  This is a couple of slides from one of our presentations about how to increase your revenues and traffic with Social Media and, in this case, XCAP. My point here is that today companies spends quite allot of money (on advertising) driving traffic to their domain while it might be much more efficient (and cheaper) to let the users in and create content that fits your agenda....

  concepts