Stadium goes product placement with XCAP

One of our retail clients have just upgraded to the latest version of XCAP and moved it from an external domain to their main site - stadium.se; and converted former campaign site Jointhemovement to a full fledged in house magazine called Sportsblog. They are also the first client to run the new product placement module that we have built into XCAP and this is very exiting news for both retailers and media houses. For stadium this means that they can relate relevant products to articles (created by users, partners or employees). This release also includes a new notification API that can be connected to any XCAP module, for example if you comment on a blog the editor will be notified and vice versa if someone comments on your comment. Notifications can be sent to just about anything - but in this case as a notification mail. We asked David Bothzén, Social Media Manager on Stadium - about the project and Stadium’s future plans: Hi! Congratulation to the new release on Stadium....

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